January 13, 2017

Chic Influence, a public relations and talent management firm, has been selected as agency of record (AOR) by new makeup brand Reina Rebelde. The brand joins Chic Influence’s growing roster, which already includes Being Latino, Celebrity Hairstylist and Makeup Artist Gabriel Samra, Celebrity Fashion Stylist Irma Martinez, and Fashion Designer Cenia Paredes.

Prior to Reina Rebelde’s official launch, Chic Influence had a significant role in developing the brand’s messaging and values, but with the official AOR duties, the agency will lead the strategy and execution of all communications efforts across traditional media, digital media and social media, and will work directly with Reina Rebelde’s Founder Regina Merson. Additionally, Chic Influence will oversee the brand’s social media and influencer strategies.

“Reina Rebelde’s story, their purpose and the products themselves come at a time when the country’s number one beauty consumer—the Latina population—craves to connect with a beauty brand that authentically understands their culturally-nuanced approach to beauty,” says Lissette M. Rodriguez, Founder of Chic Influence. “We are so honored that Regina and the Reina Rebelde team chose Chic Influence to bring their brand to the Latina beauty masses and beyond through our deep rooted experience in marketing to Latinas and strong track record with being able to develop, implement and generate highly-engaging and results-heavy communications programs.”

“Chic Influence provides invaluable insight into our target market and puts forth exhaustive efforts to penetrate the niche areas we are looking to place our brand. We feel lucky to have found an agency with the experience, passion and expertise that matches our brand’s very specific needs,” says Regina Merson, Founder and CEO of Reina Rebelde.

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