Havas Edge announced the addition of Nicole Cordero, Vice President US Hispanic Media. Cordero will provide leadership and insight to all agency departments with regard to Hispanic marketing.
Abed Abusaleh, Executive Vice President of Long Form Media, said, "I'm extremely excited to have Nicole join the team. She brings with her a level of experience and knowledge that will be crucial in enabling Edge to greatly enhance our Hispanic offering."
Prior to Edge, Cordero was the Director of Hispanic Strategy and Planning at Mercury Media. During her time there, she successfully transitioned major performance marketers into Hispanic media and partnered with networks to create longer length commercial breaks to accommodate four and five-minute commercials. Her thought leadership and strategic approach has helped expand media opportunities for several US Hispanic clients including Beachbody, Guthy-Renker, Murad, Londen Insurance, Telebrands and Nutribullet. Prior to her time at Mercury, she held roles at agencies in Southern Ontario, Canada and Mexico City.
"I am thrilled to join the Havas Edge team. I look forward to collaborating across the agency and helping to solidify and grow a more robust multichannel Spanish performance advertising and marketing capability, developing integrated strategies for our clients' growth and success," said Cordero.logo