“BODEN’s culturally rich and purpose-driven strategies stood out and confirmed that they are the right partner to help us communicate our powerful brand stories to consumers across both the general market and multicultural segments,” said Malena Higuera, General Manager of Dermablend Professional. “Dermablend has experienced incredible growth over the years and this new partnership will be critical to helping us increase market share and consumer advocacy.”
Dermablend’s mission is to serve as a tool of empowerment on every skin journey to feel beautiful with and without makeup, uniquely allowing consumers the power of choice. Understanding that inclusion goes beyond skin tone, Dermablend also provides solutions for skin indications ranging from acne to scarring, burns and vitiligo, among many others. Born at the intersection of dermatology and makeup artistry, Dermablend combines high-performance pigments and dermatologist-created standards to create products that are safe for all skin types, tones and conditions.
“We are inspired by Dermablend’s commitment to performance, safety and the power of diversity,” said Natalie Boden, Founder and President of BODEN. “Dermablend is a beauty brand that thinks about inclusion beyond skin tone and gender, catering to all skin types and conditions. Today, it’s more critical than ever to create meaningful communications programs that resonate across segments, generations and cultures. We are incredibly proud to help them bring their story to stakeholders across the country.”