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August 10, 2021

No matter how many surveys we see about media relations trends, something always seems to attract our attention. For example, a new survey estimates that fewer than 8 percent of pitches hit pay dirt, resulting in a published article.

Propel's survey of some 1.2 million pitches sent during the past 12 months pegs the 8 percent mark to pitches from a trio of top PR agencies. So, these top performers are achieving success about 8 percent of the time. The success rate for pitches from all media relations pros is "likely much lower," a Propel executive tells us.

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