From 2013 to 2018, Asian, Latino, and black audiences have been ahead of the streaming curve. The average TV viewer spends 43% of time with live TV, 35% with streamed content. With the RIAA mid-year 2018 Latin Music Revenue Report showing a surge in paid streaming formats, could the window of opportunity for new Hispanic radio entrants be closing?
In this Hispanic Radio Podcast, Horowitz Associates' Adriana Waterston takes time out of her busy travel schedule to speak with Radio + Television Business Report Editor-in-Chief Adam R Jacobson on the importance of a strong media mix, and how AM and FM radio continue to serve as an integral component of multicultural marketing and brand connectivity with a vital group of consumers.
To listen to the latest Hispanic Radio Podcast, CLICK HERE.