How do Hispanics choose to communicate and engage? [INFOGRAPHIC]

This month’s MarketPulse is exploring how Hispanics choose to communicate and engage. If you consider the facts, outlined in the graphic below, you’ll see that not only are Hispanics more likely to own smartphones instead of landlines, but they’re more likely to browse and stream on their phones as well. These numbers represent a new generation of the U.S. Hispanic market, who embrace technology and use it frequently.
 
This calls for a mobile, high-tech approach to reaching the Hispanic customer. Marketers and advertisers must leverage a mobile-first strategy instead of considering it as an after-thought to traditional mediums like television and print publications.