Latino Climate Messaging [REPORT]

Climate change is not a new issue for Latinos. More than 60 percent of U.S. Latinos live in the states most affected by air pollution, high temperatures, flooding, and other climate impacts, making them disproportionately vulnerable to health and economic risks. As a result, Latinos – especially Spanish-speaking Latinos – are aware of and support climate solutions considerably more than Americans overall.
 
ecoAmerica’s research team, along with Lake Research Partners, conducted intensive research to determine the words, phrases, and narratives that are most effective in activating Latinos on climate change. This multi-phase project qualitatively and quantitatively explored ways to relate climate change to personal, closely held Latino values. The findings from this study, along with the messaging insights from our 2016 National Latino Climate Leadership Forum, have been synthesized into a new report, Let’s Talk Climate: Messages to Motivate U.S. Latinos.

To download report CLICK HERE.