April 16, 2020

For multicultural marketers, the need for real-time research and insights about COVID-19 and multicultural consumers is paramount.  By understanding the impact of Coronavirus on multicultural consumers, brands will be best positioned to formulate and execute plans to address this impact and build long-term, mutually beneficial relationships with multicultural segments who will be critical growth drivers across industries.

To address this challenge, Captura Group, a Hispanic and digital first, full service agency obsessed with helping brands succeed in a multicultural world, has launched a dynamic research library with articles, data and insights covering the impact of Coronavirus on multicultural consumers.

The project is being crowdsourced so that anyone can submit timely and relevant information that can in turn be shared with the marketing community at large.

To view resources, CLICK HERE.


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