MRC Executive Director and CEO George W. Ivie said, “We congratulate Nielsen for meeting the rigorous requirements necessary to achieve MRC’s accreditation for its Television Audience Measurement service in 28 cities in Mexico. Nielsen has strongly evidenced its commitment to continuous improvement of the service throughout our accreditation process, and we look forward to continuing our work together as Nielsen strives to meet the needs of the industry in Mexico.”
The MRC’s accreditation will provide broadcasters, advertisers and media agencies with an additional level of confidence as they leverage our measurement to account for television audiences in a reliable and effective way.
“While we are thrilled to be able to say that Nielsen is the first MRC accredited solution outside of the United States, and certainly we put a lot of time, effort and investment into this effort, we are even more excited about how this will help clients and the industry as a whole transact with a greater degree of rigor in this region,” said Toni Petra, EVP, Nielsen Global Media. “It’s crucial that in every country Nielsen has a footprint in to have leading measurement solutions that clients can rely on with confidence and that will help underpin both a stable measurement ecosystem and robust marketplace.”