Nielsen Twitter TV Ratings to Expand to Mexico

Nielsen announced plans to bring its Nielsen Social solutions to Mexico in the first half of 2015.

“We know that Mexicans enjoy engaging with content across multiple screens as they watch television. This is why we’re excited about bringing Nielsen Twitter TV Ratings to Mexico,” said Andrew Somosi, President, Nielsen Social. “But this expansion will also benefit our clients in the U.S. market, where Spanish-language content is more important than ever.”

Consumers in Mexico are using social media to react to and share their passions about their favorite TV programs and stars with friends, family, and other fans in real time. According to the 2014 Study of Media Consumption among Mexican Internet Users released by the Interactive Advertising Bureau (IAB) Mexico, 44% of Internet users in Mexico say they watch TV while being online, with more than 84% of those accessing social media.

President and CEO of the Latin American Multichannel Advertising Council (LAMAC), Gary McBride stated, “Having access to more accurate social media metrics will empower networks, agencies, and advertisers to make data-driven decisions around content, programming and advertising, based on the true influence of the online conversation. Mexico now enjoys one of the best traditional audience metric systems in LATAM. The addition of social media metrics will further enhance our understanding of current consumer behavior”

 

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