Sensis releases Fourth Wave of Hispanic Millennial Project [REPORT]

Sensis released the fourth wave of its landmark Hispanic Millennial Project conducted with market research firm ThinkNow Research and social listening experts OYE! This latest wave explores cultural influence on the food, beverage and alcohol buying habits of multicultural Millennials.The study has expanded beyond Hispanic Millennials to include both Asian and African-American Millennials, which combined make up nearly half of all Millennials in the U.S. today.

“Food is one of the hallmarks of any culture, yet food & beverage is one place where marketers struggle the most to connect with multicultural millennial segments,” said Sensis President José Villa. “The connection Hispanic Millennials feel toward their native culture or the culture of the United States is reflected in their choice of food and beverage. We look at the affect culture has on those choices to arm marketers with the intelligence they need to tap this vital segment of the population.”

To download report CLICK HERE.