April 21, 2020

Nielsen announced that Univision has signed a multi-year agreement with Nielsen Audio. This renewal covers national and local measurement of all 58 of Univision’s owned and operated Uforia Audio Network stations in 15 key markets, which include the top 10 U.S. Hispanic markets and Puerto Rico. The agreement includes all Univision portable people meter markets, continuous diary measurement markets (Fresno, California and Puerto Rico) and a two-book market in McAllen, Texas.

“The Hispanic population is a principal driver of economic growth in the U.S., and radio, which reaches 96% of adult Hispanics each week, is one of the best ways to engage this influential consumer,” said Jesus Lara, President of Radio at Univision. “As the leading Hispanic media company in America with the largest Spanish-language radio network in the country, it’s paramount that we have access to the audio insights and the measurement tools available. Nielsen ratings continue to be the currency of our industry, providing the most comprehensive and representative measurement of the U.S. Hispanic population and we are looking forward to our renewed relationship.”

 

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