Pretty strong words. Yes and very sad ones about the state of our advertising Industry.

It's not every day that you see Caribbean and L.A.

Renowned social commentator Fareed Zakaria writes in his most recent book “the Post-American World” about the rise of the “the rest.”  Zakaria explains how countries like India, China, Russia and Brazil have leveraged trade to open up and revi

    Over the past couple of days the Hispanic radio industry was convened at the Radio Ink Hispanic Radio conference in Miami.

    Last week the U.S. Census Bureau released the latest Hispanic population estimates.

I posted on a blog last week and was slapped down for my statement by the blog editor.

My statement had nothing to do with a marketing message or did it?

If you missed PBS's "American Experience" profile of Roberto Clemente, you missed a true classic.

It seems to be getting tougher to crack the Hispanic space these days but if you're going to do it then do it big and do it RIGHT.  MySpace Latino's launch concert on April 11 in Miami is a great example.

 Thank goodness I decided to take a breather before I posted this latest entry.  I wrote it but set it aside, and then bam!  I read the big news about Jackie Hernandez-Fallous joining Telemundo....the challen

Honestly, I cringe every time I read something that essentially equates good marketing with TV, whether you're talking about English-language or Spanish-language TV.  So when I recently read about Nielsen's "

Yes, it one of those again from me, but we have to get it our there to help elevate the discussion.

A few years ago while attending a Hispanic marketing conference, I stated during a Q&A session that a brand manager or director should never relinquish his or her stewardship of the brand to the brand's H

Fourteen months ago, I turned more than a few heads in our industry by going from leading Hispanic marketing at McDonald's, a 30 year marketer to the Hispanic consumer with its deserved accolades as a pioneer and innovator, to trying to build t

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