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   Many of you already read my first contribution to ‘Soledad Vendiendo La Mentirita’ series (CLICK HERE to read the first one if you have not done so).

  I am amazed by the number of Hispanic professionals and non-Hispanic professionals that accept that Soledad O’Brien is representative of our Latino Experience in the USA.  I have been wanting to blog about this specific issue for a while, but

Over the last two weeks, I have heard experts (that I consider experts) and self-proclaimed experts (too many) on reaching Hispanics on trying to answer the question of reaching US Hispanics in either English or Spanish

By Christine Clavijo-Kish - Senior Vice President, Multicultural Markets at PR Newswire

By: Enrique R. Turégano - alPunto Advertising

By Gene Bryan - CEO / HispanicAd.com

Earlier this week MTV announced this year's nominees for its Video Music Awards (VMAs) and one name you didn't hear mentioned in the Best Hip Hop Video category was Scott Ramon Seguro Mescudi.  That's right,

  Just like the movie ‘A Day without a Mexican’ that famously presented the impact the Mexicans have on the economy of California, now imagine based on the wishes of some executives in our industry that would like to see Spanish-Language media die a miserable death.

   Have been following a blog dedicated to Cross Culturalism by Ken Muench who is now at DraftFCB in Chicago via Grupo Gallegos and Casanova Pendrill.

"There's a huge audience out there that wants to see people on television that look and live their lives like they do.  We're happy to accommodate them."  That's how Steve Koonin, president of Turner Networks

     This last week I was asked by a prospective client to give him my definition of what I thought it meant to be Hispanic.

"A paragraph or two at the most" he stated.

There seems to be a pattern with Arizona.  First the refusal to honor Dr. Martin Luther King, Jr. with a holiday and now an anti-Hispanic immigration law.

   Mexican art directors, account managers and staff who work at the multicultural advertising agency, Adrenalina, New York, will march in support of immigrants and workers rights and to voice opposition to Arizona's new immigration law at a rally and march today at Union Square, 14th Street and Broadway.

Adrenalina personnel, including the ad agency's creative, account management and strategic teams who have visas to work in the U.S., are legal residents and who are U.S.-born Hispanics, will wear white T-shirts conceived and designed by their colleagues bearing the phrase “I Look Illegal.”

I have not seen this film but I'm starting to get a good vibe about "The Perfect Game."  But I will definitely go see it this weekend.

     “Ask a Mexican” Gustavo Arellano is a writer with OC Weekly, an alternative newspaper in Orange County, California, and a contributing editor to the Los Angeles Times.

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