Univision Communications Inc. (UCI), in collaboration with Too Small to Fail, an early childhood initiative of The Opportunity Institute and the Clinton Foundation, is continuing its efforts in the Hispanic community about the importance of their young children’s early brain development with the broadcast of a new miniseries, “La Fuerza de Creer” (The Power of Believing).

onica Lozano has been named the new President & CEO of College Futures Foundation.

That’s because in 2007 U.S. births surpassed 4.3 million – a feat not seen since 1957, when college enrollment was less common. Based on trends today, demographers can make certain assumptions about what share of those children will eventually graduate from high school and go on to college.

Univision Communications Inc. announced a new expansion of Es el Momento (The Moment is Now) website, with the launch of “Go 4 It!,” a new bilingual section featuring digital content, including news, resources and information.
 

As part of Telemundo’s signature multiplatform education initiative, “El Poder de Saber” (The Power of Knowing), Telemundo Station Group is participating in a series of events this summer to help Hispanic students and parents prepare for the new school year with free health screenings, immunizati

This Fall Florida State University offers the following Hispanic and Multicultural marketing online courses: Hispanic Marketing Communication - Undergraduate, Multicultural Marketing Communication - Undergraduate and Account Planning (with multicultural emphasis) - Graduate

A survey of teachers who instruct American middle and high school students finds that digital technologies are impacting student writing in myriad ways and there are significant advantages from tech-based learning.

Manuel Delgado - CEO of AGUA Simply put, the American Dream is the only reason why Hispanics are here. The pilgrims came to America as religious refugees, looking for a better place to make their lives. Hispanic immigrants come here as economic refugees, looking for a better place to make a living. We're here because we can work here. There are as many journeys to the US as there are Hispanics.

The question is not whether Ethnic Consumers that are lumped for diversity purposes into the MULTICULTURAL BUCKET offer opportunities for marketers.  We all know the answer to that question. The question is whether there is a need or a purpose for having one agency that implements all aspects of a campaign that can then be called a MULTICULTURAL approach.

By Gonzalo López Martí / Atkins López Martí, LLC You started your own business. Welcome to the party. Face the music. And dance. You are on your own now. No more whining. No more excuses. No more finger pointing. You only have yourself to blame. Some assorted pieces of advice.

The AHAA Conference began this week in Miami and I assume you have heard that they have expanded their Board of Directors and added an Advisory Board that include clients, media and research executives, besides just ad agency executives.
They also do not want to call the organization the Association of Hispanic Advertising Agencies, they want to be called AHAA - The Voice of Hispanic Marketing. A new COMPASS! I have high HOPES. This new change will impact the scope and breath of AHAA as we lead into 2013.

Several months ago in October of 2011 I wrote an op-ed piece titled “I have high hopes for the Association of Hispanic Advertising Agencies”.

 

It was necessary to write last year’s op-ed piece since I felt after working with AHAA for fifteen years, the momentum and directionality of our Industry’s trade-marketing association did not represent the needs or that it was not a compass for our Industry. 

Last month I attended one of the best parties in L.A.  No, I'm not talking about the Oscars.  I'm talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea.  But by partnering up with LucasFilm, Brisk was able to offer another element of intrigue at its party: an exhibition of art conceived by emerging, young artists, and based on the iconic characters from the "Star Wars" film.
 

By Joe Castro - Zubi Advertising I never sleep better than during the holidays that now seem a faded distant memory. The new year has brought with it the reality of potentially great political change on the horizon, and with all the political rhetoric a reawakening to the disturbing truth of how Hispanics are viewed by many other Americans in this country.

By Joe Zubizarreta / Zubi Advertising - Zubination Having just watched the pilot for Rob Schneider’s new show, Rob, I am totally disgusted by the way CBS has portrayed a Mexican-American family in an attempt to lure Latinos to general market television. The only thing I can think of is that they wanted to use every stereotype in the book to generate non-Hispanic viewership.

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