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By Henry Gomez - Director of Strategic Insights - Alma DDB

    I have taken a stand many times when industry professionals continued to position Multicultural and Cross-Cultural Marketing as the only strategy that would finally help elevate the marketing to multi-ethnic consumer

  Mr. Jose Villa over the last couple of years, you have embarked on a journey through several trade journals to predict the demise of the current state of the US Hispanic Ad Industry.

   US Census Bureau released the new total US population figure for the 2010 Census of 308,745,538 as of 4/1/2010.

    By Miguel Gomez Winebrenner / Cheskin

  I am amazed by the number of Hispanic professionals and non-Hispanic professionals that accept that Soledad O’Brien is representative of our Latino Experience in the USA.  I have been wanting to blog about this specific issue for a while, but

    By Chiqui Cartagena

Surprising results make me question the methodology of the survey

This week the Center for American Progress published results of a new study they conducted in conjunction with A Woman's Nation, the Rockefeller Foundation and TIME magazine regarding public attitudes about women, society and the work place. The research was fielded (via telephone) in the Summer of 2009 and included a 10% “oversample of Latinos,” which were allowed to answer the survey in either English or Spanish. (They have yet to confirm how many surveys were actually conducted in Spanish).

What is perplexing to me, however, were the results. The study found that Latino attitudes were “basically in line with those of other groups” but that on some issues - like the rise of women in the workplace and balancing work and life issue, Latinos were actually more open-minded that their General Market counterparts - honestly, I started spitting my coffee out and asking myself, ¿qué, qué?

   Yesterday was one of those days when you had to pull out your notebook and jot down some interesting thoughts from a conversation.  Having coffee with Liliana Gil, Cultural Intelligence expert for AG-XL Alliance in T

    By Jose Cancela

     “Ask a Mexican” Gustavo Arellano is a writer with OC Weekly, an alternative newspaper in Orange County, California, and a contributing editor to the Los Angeles Times.

   As I write this blog entry with just a few days to go until the NGLC Conference, I'm remembering the last piece I wrote about five years ago entitled "Time to Bake a Bigger Pie."  It touched upon the importance of our industry embracing

  By Chiqui Cartagena

Looking at my 2010 t&e budget and the special events and/or conferences we will be attending in 2010 that were approved by our CFO, once again we have decided to post them ......

     By Chiqui Cartagena

Faces of America, a new look at race and immigration in America!

   There is something very interesting that happens when you visit Barcelona (or Catalunya for that matter).  Most residents are bilingual and live in that bilingual world with ease…not very different from Latinos in the US.  Now, I am very cle

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