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  I have never been so insulted in all my life! I CANNOT believe that in this day and age, Latinos are still being discriminated in such a blatant and obvious manner.

This is a follow up to our blog “Should I Reach Out to Hispanics in English? Spanish?

  Many of you know I spent 25 years in Hispanic Radio.  Maybe too long.

I have become a Pandora.com fan for about a month, paid the upgrade to ‘TEST’ on my computer and mobile.

The Hispanic ad agency is doomed according to these new multiculturalists or cross-cultural theorists.  They  can only do one thing well; target US Hispanics in Spanish the old traditional way, but mainstream ad agencie

By Chiqui Cartagena

Next week's NGLC conference promises to elevate the conversation

OK, so I digress.  I'm listening to "Vogue" as I write this.

Everything I know about marketing I learned from the Material Girl.

   I'm sure by now everyone has read about how the Latino population in California is reaching parity with the Anglo population.  And while the Asian population increased at a higher rate since the last Census, the Lati

   As the Census figures on Hispanic keep trickling in, there's one phrase that will continue to bring consternation to Hispanic marketing professionals and Spanish-language media execs: "but I don't speak Spanish."

  Mr. Jose Villa over the last couple of years, you have embarked on a journey through several trade journals to predict the demise of the current state of the US Hispanic Ad Industry.

    By Miguel Gomez Winebrenner / Cheskin

   Many of you already read my first contribution to ‘Soledad Vendiendo La Mentirita’ series (CLICK HERE to read the first one if you have not done so).

  I am amazed by the number of Hispanic professionals and non-Hispanic professionals that accept that Soledad O’Brien is representative of our Latino Experience in the USA.  I have been wanting to blog about this specific issue for a while, but

Over the last two weeks, I have heard experts (that I consider experts) and self-proclaimed experts (too many) on reaching Hispanics on trying to answer the question of reaching US Hispanics in either English or Spanish

By Christine Clavijo-Kish - Senior Vice President, Multicultural Markets at PR Newswire

By: Enrique R. Turégano - alPunto Advertising

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