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   In the last couple of weeks the term’ The Hispanic McKinsey & Company’ was brought to the forefront by an article in Ad Age about how Univision has brought in experts in different brand development categori

  I have never been so insulted in all my life! I CANNOT believe that in this day and age, Latinos are still being discriminated in such a blatant and obvious manner.

This is a follow up to our blog “Should I Reach Out to Hispanics in English? Spanish?

  Those who know me well know that I enjoy celebrating the interaction of cultures.  So last night was a remarkable one and it was all due to the nation's oldest black fraternity, Alpha Phi Alpha.

It's clear that President Obama never needed the 2010 Census to teach him about Latinos.

  Many of you know I spent 25 years in Hispanic Radio.  Maybe too long.

I have become a Pandora.com fan for about a month, paid the upgrade to ‘TEST’ on my computer and mobile.

The Hispanic ad agency is doomed according to these new multiculturalists or cross-cultural theorists.  They  can only do one thing well; target US Hispanics in Spanish the old traditional way, but mainstream ad agencie

By Chiqui Cartagena

Next week's NGLC conference promises to elevate the conversation

OK, so I digress.  I'm listening to "Vogue" as I write this.

Everything I know about marketing I learned from the Material Girl.

   I'm sure by now everyone has read about how the Latino population in California is reaching parity with the Anglo population.  And while the Asian population increased at a higher rate since the last Census, the Lati

As many of you are aware, there is a movement in Washington DC to de-fund National Public Radio (NPR).

   As the Census figures on Hispanic keep trickling in, there's one phrase that will continue to bring consternation to Hispanic marketing professionals and Spanish-language media execs: "but I don't speak Spanish."

By Ralph E. Herrera is President of Lanza Group, LLC

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