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Happy Father’s Day for all the Dads in our biz.

Check out this video, it reminds me of my two children now in our Industry.

The Hispanic ad agency is doomed according to these new multiculturalists or cross-cultural theorists.  They  can only do one thing well; target US Hispanics in Spanish the old traditional way, but mainstream ad agencie

By Chiqui Cartagena

Next week's NGLC conference promises to elevate the conversation

   I'm sure by now everyone has read about how the Latino population in California is reaching parity with the Anglo population.  And while the Asian population increased at a higher rate since the last Census, the Lati

   As the Census figures on Hispanic keep trickling in, there's one phrase that will continue to bring consternation to Hispanic marketing professionals and Spanish-language media execs: "but I don't speak Spanish."

  Mr. Jose Villa over the last couple of years, you have embarked on a journey through several trade journals to predict the demise of the current state of the US Hispanic Ad Industry.

  By E. Turégano

Happy New Year my fellow marketers!

I have a situation I would like to place on this Blog to get your feedback on.

Imagine this scenario:

    A couple of weeks ago I finally parked myself at the Richard Rodgers Theater on Broadway to see "In the Heights," the Tony award-winning musical written by Lin-Manuel Miranda, about New York's Nuyorican and Dominican ne

By Gene Bryan - CEO / HispanicAd.com

   I need the opinion of my Hispanic advertising colleagues.

On the TV screen that is.  And it only cost him $80.  And he doesn't work for an ad agency.

By Silvia Alvarez / Zubi Advertising

   by David Queamante

  I am taking a view on the current PPM battle between Spanish Broadcasting System (SBS) and Arbitron which transpired in the last 72 hours that the broadcasters might not want to hear.

There's no doubt, as was pointed out in a recent analysis of Hispanic news stories, that a Puerto Rican was the Hispanic highlight of 2009--Sonia Sotomayor.  But if we can point to one Latin nationality that has

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