https://together.nbcuni.com/n/telemundo/?utm_source=Hispanic_TM&utm_medium=banner&utm_campaign=HispanicAd.com2021Banners

  John Leguizamo, the comedian and actor who will serve as ambassador to the upcoming Puerto Rican Day Parade in New York, got a surprise scolding from his father on Friday.

  Those who know me well know that I enjoy celebrating the interaction of cultures.  So last night was a remarkable one and it was all due to the nation's oldest black fraternity, Alpha Phi Alpha.

It's clear that President Obama never needed the 2010 Census to teach him about Latinos.

  Many of you know I spent 25 years in Hispanic Radio.  Maybe too long.

I have become a Pandora.com fan for about a month, paid the upgrade to ‘TEST’ on my computer and mobile.

The Hispanic ad agency is doomed according to these new multiculturalists or cross-cultural theorists.  They  can only do one thing well; target US Hispanics in Spanish the old traditional way, but mainstream ad agencie

By Chiqui Cartagena

Next week's NGLC conference promises to elevate the conversation

   I'm sure by now everyone has read about how the Latino population in California is reaching parity with the Anglo population.  And while the Asian population increased at a higher rate since the last Census, the Lati

As many of you are aware, there is a movement in Washington DC to de-fund National Public Radio (NPR).

   As the Census figures on Hispanic keep trickling in, there's one phrase that will continue to bring consternation to Hispanic marketing professionals and Spanish-language media execs: "but I don't speak Spanish."

By Ralph E. Herrera is President of Lanza Group, LLC

    I have taken a stand many times when industry professionals continued to position Multicultural and Cross-Cultural Marketing as the only strategy that would finally help elevate the marketing to multi-ethnic consumer

  Mr. Jose Villa over the last couple of years, you have embarked on a journey through several trade journals to predict the demise of the current state of the US Hispanic Ad Industry.

  By E. Turégano

Happy New Year my fellow marketers!

I have a situation I would like to place on this Blog to get your feedback on.

Imagine this scenario:

   US Census Bureau released the new total US population figure for the 2010 Census of 308,745,538 as of 4/1/2010.

Pages