At a packed party at the Club 50 at the Viceroy in Miami hosted by ESPN Deportes and Moet Hennessy that included the Miami Dolphins, the National Football League and Miami’s high rollers, the celebration begins.
Why is this Hispanic Heritage Month celebration different and historic?
Well, Emilio & Gloria Estefan and Mark Anthony & Jennifer Lopez are the new partners and owners of the Miami Dolphins, a unique sports partnership with real estate mogul Stephen Ross that launches one of the largest Hispanic Celebration on the largest US sports platform, the National Football League (NFL).
The Estefans, along with Mark & Jennifer are dedicating their time to the business of making themselves available for community events and other promotional & marketing opportunities.
The Miami Dolphins have demonstrated a first class commitment to the US Hispanic football fan, a model that will be studied and possibly replicated by many more teams in the NFL and other sports in high-density Hispanic areas.
The Miami Dolphins Monday Night Football game against the New York Jets on Monday October 12, 2009, will begin a new era in sports marketing to US Hispanics.
Sports Marketing at it finest.