CreatAbility Launches Hispanic Campaign For Holiday Inn.

CreatAbility is launching this month an U.S. Hispanic campaign for Holiday Inn hotels.

The campaign includes Spanish language print ads promoting the Holiday Inn “Companion Flies Free” offer and development of a Spanish language Web sitelet, www.holiday-inn.com/espanol, to support the initiative. The offer allows guests to obtain a coupon that can then be redeemed for a voucher for free airfare for a companion traveler.

Some of the ads for the promotion, “Juntos Por El Precio De Uno” (Together for the Price of One), feature a couple reaching out to one another from inside individual picture frames to dramatize how Holiday Inn hotels makes it easier to stay in touch with friends and family.

“Holiday Inn is almost synonymous with traveling and vacationing. It’s one of those rare brand names that permeates American popular culture,” said CreatAbility founder and CEO, Ritchie Lucas. “We want to create a similar perception of the brand among Hispanics.”