May 26, 2012

Tangerine Watson Inc. has revealed the inaugural rankings of Best Agencies by multicultural professionals, findings were derived from the Impact Study 2011. As the first industry-wide research study of perceptions and perspectives of multicultural advertising professionals in contrast with white advertising professionals, the Impact Study offers an objective baseline to build upon current initiatives moving forward and tangible employee values for each agency to establish their own competitive edge in the market. Ogilvy & Mather and Wieden + Kennedy consistently garnered top spots in the leading categories according to the survey respondents. Top categories rated by multicultural professionals included “Best Agencies for Career Advancement”, “Best Corporate Culture”, “Best Agencies with Senior Management Committed to Diversity”, “Most Attractive Agencies” and “Best Agencies for Creating Content for Diverse Audiences.”
 
“We applaud Tangerine Watson’s work in identifying and quantifying the issues our industry faces in building a more diverse and inclusive work force,” said John Seifert, Chairman/CEO of Ogilvy & Mather North America. “Our efforts in this area over the past five years have been – and will continue to be – a journey to delivering real culture change.  While we are grateful to see our progress recognized, we still have so much to do in attracting and retraining the best and brightest talent from the cross-cultural landscape we serve. We will continue to share our learning and results with the industry to help raise diversity and inclusion performance standards for us all.”
 
Ogilvy & Mather received the highest rating in the “Best Agencies for Career Advancement”, Wieden + Kennedy was rated first in the “Best Agencies with Senior Management Committed to Diversity”, “Most Attractive Agencies”, “Best Agencies at Creating Content for Diverse Audiences”. Other agencies that received high ratings are Global Hue, BBDO, TBWA\Chiat\Day, Digitas, Draft FCB, McCann Erickson, Saatchi & Saatchi and Burell Communications.

"The agencies that rise to the top of the lists are those with leadership that treats inclusion as a deliberate and conscious intention with the same focus and attention as building a digital culture has been in our industry," said Carol Watson, Founder and CEO of Tangerine Watson Inc.

 Best Agencies for Career Advancement of Multicultural Professionals

Ogilvy & Mather
Wieden + Kennedy
Global Hue
BBDO

Top rankings for key categories are listed below:

Best Corporate Culture

Wieden + Kennedy
Ogilvy & Mather
TBWA\Chiat\Day
Digitas

Best Agencies with Senior Management Committed to Diversity

Wieden + Kennedy
Ogilvy & Mather
Draft FCB
McCann Erickson

Most Appealing Agencies for Multicultural Professionals

Wieden + Kennedy
Ogilvy & Mather
Saatchi & Saatchi
TBWA\Chiat\Day

Best Agencies at Creating Content for Diverse Audiences:

Wieden + Kennedy
Global Hue
TBWA\Chiat\Day
Burrell Communications
 
Respondent outreach efforts included a variety of organizations, publications and initiatives including: AdAge, Facebook, Twitter, Linkedin, AAF, AHAA, AdClub, AdColor, 4A’s MAIP Alumni MMR, Marcus Graham, Tangerine Watson, Inc. multicultural candidate database and various advertising industry conferences, newsletters and events. Respondent answers were collected from September 13, 2011 through December 31, 2011. The research spans all national regions, agency sizes, job functions, seniority levels, as well as both general market and multicultural agencies. Over 800 respondents surveyed ranked agencies that were excelling in identifying, promoting and supporting diverse talent.
 
For m more information at http://www.tangerine-watson.com .

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