Kmart Names Don Coleman Advertising As Multicultural AOR.

Kmart Corporation named Don Coleman Advertising as its multicultural agency of record, expanding its African-American advertising and marketing support to include Kmart’s Hispanic promotions.

“Don Coleman Advertising has provided excellent advertising and marketing support for Kmart since 1997,” said Larry Davis, Kmart Senior Vice President, Advertising and Marketing. “We are pleased to expand our relationship with Don Coleman Advertising as we continue to develop strategic, niche marketing and advertising programs for our customers.”

“Kmart has demonstrated a genuine commitment to establishing a retail leadership position in reaching the growing multicultural consumer market, with over $1 trillion in buying power,” said Don Coleman, President and CEO of Don Coleman Advertising, Inc. “Kmart’s decision to appoint one agency to oversee its multicultural marketing efforts will provide cost-efficiencies and integration of messages.”