Lago – Media Director @ BVK/Meka.

Nereyda Lago has been appointed Media Director for BVK/Meka in Miami. She will be overseeing all the media planning and buying for the general and U.S. Hispanic markets. In addition, Ms. Lago will also be responsible for tracking and maintaining client budgets and media reconciliation.

“Nereyda’s extensive experience in the general and U.S. Hispanic media is an asset to the agency,” said Herman Echevarria,” Chairman and CEO with BVK/Meka. “With her leading the media department the agency will continue to move forward; especially in the rapidly growing U.S. Hispanic market.”

“Nereyda brings a fresh perspective to the new senior management team of the Miami office,” said Gonzalo J. Gonzalez, Managing Officer with BVK/Meka. “She will be handling the media efforts for clients such as Sprint PCS, Samsonite Company Stores, Southwest Airlines Vacations, Physique Nutrition, among others.”