December 03, 2006

Ana Lydia Ochoa, officially launched padma media & marketing (PMM)--a full-service consumer, fashion, beauty & entertainment-communications agency dedicated to reaching urban consumers, with a specialized emphasis in creating targeted programs and initiatives for bilingual U.S. Hispanic consumers.

“Padma media & marketing gives its clients strong expertise in reaching the U.S. Hispanic consumer group through our past experience in managing and creating initiatives at award-winning Hispanic agencies,” explains Ana Lydia Ochoa, founder of padma media & marketing. “Our experience is not limited to reaching U.S. Hispanics with Spanish-only communications programs. We also manage music-driven events, print and broadcast product-placements and celebrity-driven initiatives to reach the younger, hipper, and bilingual urban market,” added Ochoa.

“As the urban market continues to grow, companies and brands must create integrated communications initiatives that overlay personal areas of interest to best reach this consumer group,” states Ochoa. “Padma media & marketing responds to this need by building and managing a specialized team for each client that provides counsel on how to best overlay tactics for the most effective communications initiatives.”

PMM recently launched Americas United Bank (AUB), California’s first Hispanic-owned and operated bank to open its doors in California in over thirty years. Ochoa also launched Experiencia, an innovative new division of TCS, an award-winning promotional marketing agency. Experiencia is dedicated to sponsorship, event marketing and promotions services for the U.S. Hispanic Market.

Previously to launching padma media & marketing, Ochoa served as Account Supervisor at RLPR + Marketing/Sportivo. In this post, she managed the national media campaigns for Telemundo and Sears. Ana Lydia also led the regional Verizon Wireless account and provided strategic counsel to Nike, the National Honey Board and The California Milk Processors Board.

Prior to joining RLPR, Ochoa spearheaded the successful launch of IKEA North America’s Hispanic initiative, managing the regional spokesperson campaign for Foster Farms, the west-coasts largest poultry supplier, and overseeing the Anita Santiago’s Advertising Agency external public relations efforts.

Ochoa’s experience includes managing the national Hispanic consumer and fashion public relations campaigns for Mervyn’s, a (then) Target-owned retailer during her tenure at Valenica, Perez & Echeveste Public Relations (VPEPR). Ochoa also managed key national and regional accounts, including, AT&T, McDonald’s Lo McXimo de la Musica, Washington Mutual Bank, La Opinion, General Mills Trix Circo Mundial, Jafra Cosmetics International and City of Hope.

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