Old Navy @ The Vidal Partnership.
July 11, 2003
Old Navy announced that it has hired Hispanic marketing communications agency The Vidal Partnership to develop a Hispanic-targeted television campaign this holiday season.
“Old Navy’s Hispanic customers are extremely important to our business and we are excited about working with the Vidal Partnership to address this segment’s unique customer needs more directly,” said Jennie Perry, vice president, Old Navy marketing. “Clearly targeting our marketing is a key strategy for our brand and we feel partnering with Vidal will allow us to extend this strategy more effectively to Hispanic customers.”
The Vidal Partnership will work with Old Navy on a project basis to create a media strategy, conduct consumer research, and further enhance and refine brand awareness and positioning through a Hispanic-targeted holiday 2003 television campaign.
“We feel privileged to partner with Old Navy on this project,” said The Vidal Partnership’s President and CEO Manny Vidal. “We admire their commitment to breakthrough advertising and look forward to helping position this very unique brand for future growth within the Hispanic community.”
