Urban Latino @ Crossover Interactive & Advertising.

Crossover Interactive and Advertising, LLC, a West Coast Hispanic ad agency, announced that it has been chosen to develop and produce segments for “Urban Latino”, a new, syndicated television series launching the week of October 7th in top Latino markets on broadcast stations throughout the U.S.

“Crossover’s philosophy and approach to the Hispanic market is tailor-made for Urban Latino, and we’re looking forward to working with the Crossover team to make our program even more appealing to both Latinos and non-Latinos in all markets,” said Robert G. Rose, the show’s Executive Producer.

Crossover finalized an agreement with Urban Latino TV, LLC. to co-produce various segments for the show’s Fall Season, along with Crossover’s production partners, LA-based Strom Magallon Entertainment.

“Although it’s unusual for an advertising agency to develop television content, we see it as a natural extension of Crossover’s business. Our understanding of the market, as well as our creative and production capabilities, benefit our entertainment clients just as they benefit our advertising clients — in this case to inform and entertain the viewer, rather than sell a product,” said Barbara Ruano, Founder and President of Crossover. Crossover’s previous entertainment experience includes creation of content for the International television market.

Urban Latino is an English language, half hour TV show that highlights the diverse elements of U.S. Latin culture with topics ranging from entertainment, sports and celebrity interviews to fashion and music. Urban Latino is a co-production between Urban Latino Magazine, Artist and Idea Management, MetroTV, Latin Media Ventures (formerly Gallco Productions), and now Crossover Interactive & Advertising. Urban Latino first premiered in New York on MetroTV’s 4.4 million cable homes in April. Its syndicated launch is currently cleared in over 25 markets representing 70% of U.S. Hispanic homes — 23 million Latinos — and a broad general market audience.

“We see Urban Latino as a standard-bearer of the emerging Hispanic Crossover trend. A signal to networks and advertisers alike that this market is one of the largest and most influential of any in America today,” said Geoffrey Fiala, Managing Director of Crossover.