August 14, 2007

Editorial Campana, a Latino publishing company dedicated to promoting the talent of independent writers, announced the official debut of its 7 new titles. The event will take place on October 4, at 7:P.M at the NYU’s King Juan Carlos I of Spain Center.

According to Mario Picayo, Executive Director, the creation of this publishing house is based on the idea “that with Campana we want to take the initiative to publish unconventional books in Spanish and English particularly if they are created by Independent Latino authors mostly living in New York.”

The authors in this collection are: Margarita Drago, a former Argentine political prisoner who narrates with intensity her years in prison in Memory Tracks: A Memoir from Prison (1975-1980); Paquita Suarez Coalla, who in So I don’t Forget, tells the stories of three generation women in an intimate and unbiased voice; Sonia Rivera-Valdes who delights once again the readers with irreverent stories in English and Spanish in her highly acclaimed book Stories of Little Women and Grown-Up Girls, and Nereo Lopez Mesa, one of the well-known veteran photographers in Colombia, who collects some of his most important works in Nereo, imágenes de medio siglo [Nereo, Half-Century Images].

In the Campanita Books children’s division, three books will be published: Mi cerebro no va a salir flotando de Annette Perez, [My Brain is not going to float] an illustrated bilingual story where Annie tells how she learns to live with Hydrocephalus. In Una gata muy inteligente [A very Smart Cat], Saldemar Kent pays a fun and colorful homage to one of man’s best friend; and in the original ABC book Caribbean Journey from A to Y (Read and Discover what Happened to Y), Mario Picayo recounts his experiences in the English-speaking Caribbean.

According to Mario “the effort made in sales of books to the Latino community in the United States is poor and is based on strategies that work for the English-speaking market and possibly for Spain and the Latin American markets, but not for Latinos of our large cities. We don’t want to reach the ‘Hispanic market’ created by advertising and marketing agencies and statistics, but the real market that lives in these cities. The only barrier that could hinder a person from reading a book is the language.” This publishing house, whose book prices range from $15.00 to $35.00 U.S dollars is known for both the quality of its authors and the presentation of its books.

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