The Museum of Latin American Art (molaa) in Long Beach, CA selected The Miller Group as its agency of record (AOR), commencing with a re-branding effort. The effort consists of advertising, PR and interactive to drive traffic and membership to the museum. Advertising focuses on cable TV (throughout the LA ADI), outdoor, print and interactive, and features the museum's exhibit “Wifredo Lam in North America and Carlos Luna: El Gran Mambo.” The spots begin airing the week of June 23.
The “Wifredo Lam in North America and Carlos Luna: El Gran Mambo” exhibit runs through August 31. Lam, an Afro-Chinese Cuban artist, is known as one of the foremost painters of the 20th century.
The Museum of Latin American Art is the only museum in the western United States to exclusively feature contemporary Latin American art. For more information visit http://www.molaa.org>.
To view commercial CLICK on link below:
CREATIVE CREDITS ON CAMPAIGN:
Client: Museum of Latin American Art (molaa), Los Angeles Susan Golden - VP Marketing (molaa)
Agency: The Miller Group, Los Angeles and Dallas
Renee Miller – Executive Creative Director
Greg Collins - Creative Director
Shin Kawase - Art Director
Photographer - Chris Gahren (print)
Production Company - Mind over Eye, Los Angeles
Music – Harry Manfredini
Producer – Gary M. Bettman