America’s Economic Success Hinging On Effectively Developing U.S. Hispanic Workforce.

Carlos Conejo, known as the Bilingual Dynamo, has just released his new book, Motivating Hispanic Employees: A Practical Guide to Understanding and Managing Hispanic Employees.

This book deals with effective ways to develop Hispanic employees using culturally relevant methods. This work represents four years of hands-on research and development, and addresses issues such as:

* Overcoming barriers to cross-cultural communication and collaboration

* Helping Hispanic employees overcome the cultural shackles that keep them from contributing and succeeding in an organization

* Customizing the message to appeal to the different types and assimilation levels of Hispanics

* Insight into how Hispanics view themselves and others outside of their community

* The importance of educating Hispanic employees: 46% of the current U.S. Hispanic population DOES NOT have a high school degree and the ramifications to the future economic development of America.

For more information at http://www.mculture.net