Bank of America & AOL Time Warner Multi-Platform Advertising Alliance.

Bank of America and AOL Time Warner announced a multi-platform advertising agreement that will allow each company to reach a wide audience of potential customers through a vast range of media channels.

Under the multi-year agreement, Bank of America will be promoted across AOL Time Warner’s unparalleled range of media properties, and AOL Time Warner will launch advertisements across Bank of America’s broad range of banking channels such as ATMs, statements, and other areas.

The alliance includes a variety of programming for Bank of America, such as sponsorships on selected Turner television properties and promotion within Time Inc. magazines and AOL Time Warner online assets. Bank of America will gain exposure to new audiences through exclusive sponsorship elements with CNN and CNNfn (relaunching as CNN Money later this year).

To help build the Bank of America brand platform of “ingenuity,” Bank of America will be the exclusive sponsor of the “ingenious shot of the day” feature on CNN Sports Tonight and the “stroke of ingenuity” feature during PGA golf and Wimbledon tennis.

As part of this innovative media alliance, AOL Time Warner will advertise across several Bank of America channels, including Web-enabled ATMs, telephone banking and banking centers across the nation.

“We’re delighted to enter into this new alliance with AOL Time Warner which gives us new, breakthrough ways to build our brand and reach our target households,” said Barbara J. Desoer, Bank of America Consumer Products Executive. “This agreement marks the first time another company has launched advertising of this scale on Bank of America channels. I see this agreement as a testimony to the strength, reach and reputation of the Bank of America franchise and brand.”

“This multi-platform media and marketing alliance exemplifies the kind of client-tailored initiatives we can bring to smart advertisers like Bank of America, relying on the enormous depth and breadth of assets across AOL Time Warner’s range of media properties, including our news and entertainment television networks,” said Bob Pittman, Co-Chief Operating Officer, AOL Time Warner. “We’re pleased to play a key role in helping Bank of America improve the efficiency and effectiveness of building and maintaining their consumer relationships, while employing their strong customer connections to extend AOL Time Warner’s brands and reach new audiences.”