Grupo Televisa, S.A. updated investors on the pre-sale advertising deposits expected to be applied to television advertising during 2001.
The Company closed its record high, of more than U.S. $1 billion upfront television advertising sales plan for the upcoming 2001 season, and as of December 31, 2000, Televisa had received aggregate upfront advertising deposits for television advertising of approximately Ps. 9,632.3 million (nominal), representing U.S.$1,002.3 million at December 31, 2000 exchange rate. As part of the Company's new advertising sales plan, this year's pre- sale advertising deposits will again only include television advertising revenues.
As of December 31, 1999 the Company had received deposits of approximately Ps. 7,809.3 million (nominal), representing U.S.$822.5 million, at the applicable year-end exchange rate. The deposits as of December 31, 2000 represented a 23.3% nominal increase, or 11.7% in real terms, as compared to the prior year. The increase in dollar terms was 21.9%.
Approximately 53.6% of the advanced payment deposits as of December 31, 2000 were in the form of short-term, non-interest bearing notes receivable the following year, with the remainder consisting of cash deposits. The weighted average maturity of these notes on December 31, 2000 was 3.6 months. In comparison, approximately 58.2% of the deposits as of December 31, 1999, were in the form of short-term, non-interest bearing notes receivable in 2000, with the remainder consisting of cash deposits. The weighted average maturity of these notes on December 31, 1999 was 2.8 months.