AHAA Conference Agenda @ Dallas April 3-5, 2003.

We invite you to join us for AHAA’s Spring Semi-Annual Conference in Dallas, Texas. This will be our 14th semi annual conference and we are excited to return to Dallas the city that hosted our first meeting back in the summer of 1996.

Our agenda will examine some of the critical issues that our industry faces as it continues to experience extraordinary changes and growth. We will look at the challenges and opportunities in Hispanic and English language TV, radio, print and Internet mediums that will shape the future of our industry. Sessions on multiculturalism and media buys will explore new and innovative ways of delivering winning strategies for our clients.

Make plans to arrive before Thursday evening, as we will get things going with our welcome reception. We will have two days full of workshops, panels, and roundtables packed with information. On Friday we will present the 3rd Annual Media Awards, honoring the best media plans in our industry. Author John Gamble will share with us his secrets on how to keep clients for life in era of changes. We will also release the latest finds for our ongoing research that will expand on the findings of the Right Spend Report.

A sincere thanks to our conference sponsors for their continued support of AHAA’s activities. We look forward to seeing you in Dallas

Sinceramente,

Alex López Negrete Conference Co-Chair
Tony Dieste Conference Co-Chair

CONFERENCE HIGHLIGHTS

Multicultural or Hispanic A “Town Hall” session on how multiculturalism is changing our industry and our agencies bottom line.

How To Keep Clients for Life In this era of change keeping long term relationships with clients is more difficult than ever. Author John Gamble is going to share his expertise in helping service companies stem client attrition and improve their relationships with their existing client base.

Third Annual Media Awards Luncheon
Join us as we will honor the best media plans and media director in the Hispanic market.

Going Beyond the TV Media Buy
We all know that television takes a big portion of the media budgets. Learn from industry experts on how to maximize your media buys.

New Research Study
AHAA will release the follow-up to its Right Spend study and we continue to benchmark appropriate spending levels in the Hispanic market.

AHAA Forums
Breakout roundtable discussions sessions by agency role to help our members share knowledge and discuss common problems and experiences. Typical agenda items include new business strategies, agency compensation, human resource matters, mergers and acquisition concepts, and other areas of interest and concern to agency personnel.

To view preliminary agenda CLICK below:

http://www.ahaa.org/Dallas,%2003/Agenda.htm