SRC Releases 2002 ‘Blue Book’ On The Hispanic Market.

Strategy Research Corporation (SRC) announced the release of the “Blue Book”: 2002 U.S. Hispanic Market Report as part of its four-city State of The U.S. Hispanic Market seminars: “The Majority Minority: What the Future Holds.” Featuring top-level corporate executives, the seminars will be held in Miami, New York, Los Angeles and Dallas with the central focus of identifying and discussing the challenges and opportunities that emerge from the study’s data and its expected impact on business and society as a whole.

“The tenth edition of the U.S. Hispanic Market Report is the best report yet. This report – in 1980 – helped to start opening the eyes of U.S. corporations to the possibilities in this segment. This edition contains the information necessary to succeed with the lucrative and growing market in the 21st century,” says Rick Tobin, President of SRC.

Now in its tenth edition, the new “Blue Book” covers extensive ground about the changing U.S. Hispanic market and specifically provides never-before-reported data on Hispanic employment and income and buying habits. The report clearly illustrates the active involvement of Hispanics in the American workforce and helps determine how well they are being compensated at work, average incomes around the country and Hispanics’ increased buying power per market. Additionally, the “Blue Book” features interesting trends in education, automobiles, retail, e-commerce and many other industries.

For more information about the Blue Book or to register for a seminar, please call Strategy Research at (305) 649-5400 or go online at http://www.strategyresearch.com.