GfK integrates Digital Offerings into new practice area focused on ROI.
July 7, 2012
GfK has created a new global practice, Digital Market Intelligence (DMI), to help companies gain a complete picture of their return on digital marketing and advertising investments. DMI will incorporate the innovative capabilities of KN Dimestore and nurago – both recently acquired by GfK.
GfK’s DMI practice offers compelling and complementary capabilities to agencies and advertisers, providing strategic direction for marketing brands of all types. DMI solutions focus primarily on connecting the consumer purchase cycle, by delivering actionable insights into cross-media ROI, digital marketing effectiveness, and the path to purchase.
“Leveraging GfK’s breadth, we are building a full digital toolkit, of which Dimestore and nurago become foundational elements,” said Florian Kahlert, Managing Director of DMI in North America. “With digital media and technologies redefining the brand experience, GfK is stepping up to help companies find the best ways to invest their marketing dollars.”
From online behavioral tracking to online ad tracking; from website evaluation to e-business; GfK can help clients optimize all digital touchpoints between their brand and the consumer. The DMI team works closely with GfK’s industry groups to incorporate both digital and industry-specific knowledge into every project.
For more information at http://www.gfk.com
