NGL Media has partnered with news and lifestyle publishers to expand its premium video network.
Hola Networks, a premium NGL Media partner, has joined forces with NGL to create a new video channel across 75+ publishers within its network. A spokesperson for Hola Networks said “we are happy to partner with NGL in this exciting venture to provide more video access for our vast Hispanic audiences.”
By powering video across EPMG's Digital Platform spanning 13 top Spanish-language online news outlets. Hoy - Los Angeles and Al Dia - Dallas are among some of the premium EPMG publishers in the mix.
“NGL Media has proven to be an impactful addition to the EPMG Digital Platform. Their multiple channels of high quality video content has enhanced our visitor experience and increased revenue opportunities,” says Chris Morgan, Digital Director of EPMG 360.
Another recent addition to the NGL Media video network is HispanicallySpeakingNews.com, a 24/7 news and lifestyle digital media company featuring culturally-relevant content by and for Latinos. Daily content includes breaking news, political, entertainment and lifestyle news peppered with spicy wit and insight. The site also hosts an ever-growing array of Hispanic-centric blogger content.
HispanicallySpeakingNews is a great example of a publisher with high video advertiser value easily accessed via NGL.
“We look forward to offering our savvy audience the diverse and timely video content NGL offers,” said Estelle Gonzales Walgreen, Editor-in-Chief of Hispanically Speaking News.
In addition to regularly servicing blue chip advertisers who run traditional pre-roll campaigns, NGL Media specializes in producing and distributing branded content across its digital platform where views are guaranteed on a CPM basis. The robust video network delivers across all major Latino demographic groups from NGLs to Spanish-dominant moms with targeting capabilities to connect by language, geo, age demo, gender and content category.
“NGL Media's strategy is all about reaching Latinos anywhere and everywhere they consume video content, and in today's world, that requires a total market approach. The diversity of our premium video network is un-matched in our industry as these exciting new partnerships illustrate,” said David Chitel, CEO & Founder of NGL Media. “We're aggressively scaling NGL Media's video network, and are looking to add hundreds more premium partners in 2012.”