PRISA Digital and Maya Publishing Group announced their partnership to market the advertising space of online properties of Notmusa in the Hispanic and Portuguese markets of the region.
With the agreement PRISA Digital becomes a sales representative of the online editions of TV Notas, Record, Veintitantos, 15 a 20 and H Extremo in the USA and in Latin America in the following markets: Colombia, Argentina, Brazil, Chile, Peru, Bolivia, Uruguay, Ecuador and Venezuela. The online editions of Maya Publishing have more than one million users and an audience coveted by advertisers.
Ana Laura Rivaroli, CEO of Maya Publishing Group, LLC, said: "We trust PRISA Digital as an established industry leader as their websites are visited by more than 24 million unique users per month around the world. With this scope and support we see a clear expansion beyond the borders of Mexico and the United States.”
Alvaro Palacios, Vice President of Sales and Operations for PRISA Digital Americas commented: "Maya Publishing Group properties contain a unique combination for advertisers in the region as their audience is composed of some of the most valued segments: young people, teenagers, sports enthusiasts and celebrity fans."
Jose Luis Ortega, Director of Business Development of PRISA Digital Americas added: "The editorial content and the power of Maya Publishing Group have positioned their properties as leaders in their market segments. For example TVnotas USA received the award for best entertainment magazine in 2010 by people´s vote. This alliance with Grupo Notmusa strengthens PRISA Digital’s content offering."