July 01, 2012

Kelly Downey, VP, Strategic Growth Channels, Unilever, John Saguto, VP, Pet Specialty Group, Nestle Purina, and Erin Nelson, CMO, Bazaarvoice, shared their insights around the future of e-commerce during a panel discussion at Nielsen's Consumer 360 conference. The panel, moderated by Fortune's Adam Lashinsky, covered a range of topics including the power of discussion and social sharing, the importance of being "consumer-centric," and the power digital has on e-commerce conversion rates.

To read more and view video, available at HispanicCMO.com:
http://www.HispanicCMO.com

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