Univision Communications Inc. announced the launch of UVideos, the bilingual digital network for Hispanic America with one of the most fully integrated, comprehensive social experiences available in any language in the U.S.
Available via UVideos.com and the UVideos mobile app on iOS and Android compatible devices, U.S. Hispanics will have access to their favorite Univision content, including popular Televisa programming – in Spanish or subtitled in English – when and where they want it and across any device. The announcement was made by Kevin Conroy, president of Univision Interactive and Enterprise Development.
“UVideos offers a compelling new way for U.S. Hispanics to connect with Univision Networks and watch their favorite shows anytime, anywhere, while also creating new opportunities for advertisers and distributors,” said Conroy. “It provides our audience with new ways to experience their favorite programming, and engage new viewers, many of whom prefer English language experiences, with easy access to the best story telling on television.”
“Spanish-speaking U.S. Hispanic consumers are clearly embracing digital technologies and are actively looking for more cross-platform video content that can be accessed from a variety of devices,” said Jonathan Carson, general manager of Digital for Nielsen. “These findings are yet another compelling argument for the tremendous opportunities that exist among media companies and marketers to reach and engage with the sizable, growing U.S. Hispanic audience.”