May 08, 2012

Yahoo! Inc. unveiled Shine Latina http://shine.yahoo.com/latina> - a home for bicultural Latina lifestyle content, within Yahoo! Shine.

“Shine reaches 3.57M U.S. Hispanics every month, more than any other Hispanic site,” said Javier Garcia, general manager of Yahoo!’s U.S. Hispanic business. “By offering culturally-relevant original content in Shine produced by our bicultural editorial team we aim to form deep emotional connections with bicultural Latinas at an unprecedented scale.”

A Yahoo! Insights study on Minorities Online concludes that bicultural Hispanics prefer a culturally targeted approach versus a language driven approach when navigating the digital media. As such, Yahoo! continues to strengthen both Spanish-language content on Yahoo! en Español and program relevant English content for Latinos across Yahoo!’s leading media properties.

“Yahoo! Shine is already an indispensable resource for over 34 million users every month. We are confident that Shine Latina will soon grow a loyal following and become a staple in many Hispanic women’s daily lives who will find their voice through this new site,” added Javier Garcia.

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