DMA Multichannel Marketing Survey.
March 11, 2005
The DMA has partnered with DoubleClick and launched a new survey initiative to create benchmarks for leveraging multichannel marketing opportunities.
This joint research project is geared to track multichannel ad spending, revenue results, direct response advertising performance, testing and reporting, and overall direct marketing strategies.
The study will also cover “cross-channel” integration of customer and prospecting databases, management of merchandising, customer service practices, operations infrastructures, e-mail techniques, and bottom-line financial profit-and-loss data, which is the information critical to meeting and exceeding desired profitability levels.
To view report CLICK below:
http://www3.intellisurvey.com/run/dmam5
