Vertis launches Alcance! en tu Buzon.

Vertis Communications introduced Alcance! en tu Buzon, a advertising vehicle designed to deliver personalized, trackable retail promotions directly to the mailboxes of 2.1 million Hispanic homeowners. This co-operative direct mail product includes premium coupon pages and special, ride-along promotions to effectively impact the Hispanic consumers.

“Hispanics are one of the most important consumer groups with a spending power of more than $600 billion dollars and retailers are looking for more targeted ways to connect with this audience,” said Franklin Rios, vice president of multicultural sales for Vertis Communications. “With Alcance!(TM) en tu Buzon, Vertis Communications’ Hispanic marketing experts can effectively tailor a retailer’s message and unique design to enable a culturally relevant connection with Hispanic consumers.”