March 10, 2006

MANA, A National Latina Organization (MANA), announced their partnership with P&G and its Tide brand to organize “Tide Thank You” financial education workshops to help empower Hispanic women and recognize the important role they play in ensuring their families’ well-being. The seminars are designed to promote financial literacy among female head of households by helping them to better manage their family’s financial needs.

The majority of Hispanic women works outside their home and then comes back to work a "second shift" tending to their family’s needs. This non-remunerated work can go largely unrecognized in a culture where mothers are expected to take good care of their children, husbands and even extended family. They work tirelessly making sure that their loved ones are cared for by ensuring their health, cleaning their home, cooking the food that they like, taking care of the laundry and other chores. Tide and MANA want to recognize the positive emotional, physical and economic impact they have on their families.

Even when mothers do not receive a paycheck for this work, it represents an implicit financial benefit for the family. Although it is difficult to assign a price tag on the annual salary a stay-at-home mom would earn for the activities she carries out in the home, research analysis conducted by the compensation experts at revealed that today’s 5.4 million stay-at-home moms in the US would earn $131,471 in annual salary. Stay-at-home mom’s work an average of 100 hours per week caring for their children, coordinating meals and organizing trips to dance lessons, soccer practice, etc. The survey shows that the average mom works six 15-hour days and one 10-hour day, which includes multiple duties of a cook, housekeeper, nurse, teacher and sometimes chauffer. Additionally, most mothers are on call 24 hours a day, seven days a week, with only a little, if any, time for themselves.

“This partnership will support MANA’s mission to strengthen Latinas as community leaders”, says Alma Morales Riojas, President & CEO of MANA. “The workshops will be conducted by MANA financial trainers to bring Latinas together in three of the main Hispanic cities to teach them invaluable lessons that will allow them to manage their home finances more effectively.”

“P&G and its Tide brand are proud to sponsor this program with MANA. The workshops will enable Hispanic women to gain the financial skills they need to better manage their family’s affairs,” said Anelsie Ramos, Hispanic External Relations Manager for Tide. “We are aware of the demands Hispanic moms face generally as silent income providers and hope to extend our gratitude and acknowledge their often unrecognized hard work by providing them with this opportunity to obtain access to basic financial education.”

The seminars are free and open to the public, therefore, space is limited. For more information on dates and locations please call toll free at 1- 866-833-0060 or visit

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