The Multicultural Communications Section of the 20,000-member Public Relations Society of America (PRSA) awarded this year's D. Parke Gibson Pioneer Award to Rosanna M. Fiske, APR, president, Communiqué Group, and past president of PRSA Miami.
Established in 1994 by the PRSA Multicultural Affairs Committee and the highest individual honor given nationally in multicultural communications, the D. Parke Gibson Pioneer Award is presented annually to a public relations professional who has increased national awareness of public relations within multicultural communities and participated in the promotion of issues that meet the special informational and educational needs of these diverse communities. This year's award is sponsored by The Coca-Cola Company.
Fiske is being recognized for her multicultural understanding and expertise. She has completed work for local, national and international clients, including some of the most well known communications initiatives addressing diverse publics such as Charles Schwab's online trading launch into Latin America, American Airlines' communications during the 1997 pilot strike, Wells Fargo Bank's Billion Dollar Latino Loan Program, and MCI's creation and launch of the MCI Tecnoguia - a glossary of Spanish and English technical terms.
Fiske was the first Hispanic woman named president of PRSA Miami and was selected as a 1999 and 2000 honoree of the International Who's Who of Professional and Business Women. Her professional accomplishments include receiving The Communicator Awards' Crystal Award of Excellence and the National Hispanic Scholarship Fund "Alumnus Award of Excellence" for her professional leadership and dedication to education.