May 18, 2001

[email protected] is proud the announce that Manny Ballestero joins our team as Vice President General Manager.

Mr. Ballestero will manage the day to day business opportunities for our clients and both of our online publications HispanicAd.com and AdNoir.com.

"Manny bring years of experience, contacts and a keen understanding of the needs to be successful in ethnic advertising and media", stated Gene Bryan - CEO of HispanicAd.com & AdNoir.com, " he has also been a instrumental advisor to our company since our launch two and half years ago".

Mr. Ballestero previously was the Sr. Vice President- National and Regional Sales Manager of Caballero Spanish Media, joining Eduardo Caballero at the commencement of Caballero Spanish Media and contributed to its growth for 20 years. Before, Manny, had been living and working 15 years in South & Central America, Mexico,Caribbean and Spain for R.J.Reynolds International, P. Lorillard, and American Home Products in top management positions. Manny,
whose parents came from Spain, was born in Canton, Ohio and is a graduate of Ohio University and The American Graduate School of International Management (Thunderbird).

Mr. Ballestero has mentored many of today's key players in Hispanic advertising and media.

Contact information:

Manny Ballestero
VP General Manager
HispanicAd.com
AdNoir.com
26 Stonehenge Road
Morristown, New Jersey 07960
973-214-1972
973-540-9176 - fax
[email protected]

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