March 10, 2001

StarMedia Network, Inc. launched Cadamujer U.S.,, a new women's site dedicated to the empowerment of 17 million Latina women in the United States.(1) Cadamujer U.S. offers Latinas Spanish-language online community-building tools, resources, and local content to help connect female users with their diverse Latin American origins and heritage.

Applying the Cadamujer principle of empowering Latina women through self-expression and community-building online, Cadamujer U.S. offers U.S. Latinas a wide array of special chats, user forums, and tools encouraging resource-sharing, as well as locally-relevant content. To commemorate the launch, Cadamujer U.S. invites women to participate in an essay contest in which they share their personal experiences as women of Latino origin living in the U.S.

"By leveraging StarMedia's 27 million unique user base and complete marketing solutions platform, L'Oreal has been able to successfully build direct consumer relationships with its target audience throughout Latin America. We are confident that's expansion into the U.S. Hispanic market will translate into another market success, allowing L'Oreal to pinpoint and target the preferences and needs of Latina users in the United States," said Peter Blacker, Senior Vice President, Global Sales Strategy & Partnerships, StarMedia Network.

"Cadamujer U.S. reaffirms L'Oreal's mission to utilize the Internet to reach women around the world and provide them with resource-sharing, consumer communications, product promotions and e-commerce transactions," said Pam Alabaster, Senior Vice-President, L'Oreal USA, in charge of Corporate Communications and Media Relations.

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