Terra, a global digital media company and bilingual content producer with a presence in 19 countries, names Alfredo Pedroso their new Director of International Sales - Latam. Pedroso joins the team as part of Terra's latest expansion efforts which included the addition of three executives last month. He will report to Liz Sarachek Blacker, Chief Revenue Officer for Terra in the USA.
Pedroso will be responsible for developing, closing and maintaining strategic advertising and sponsorship accounts, focusing on pan regional sales (Latin America) from the U.S. He will work with the local marketing and pre-sales teams to identify and create regional solutions for U.S. clients interested in Latin America.
“We are proud to continue expanding our outstanding team with Alfredo, who has a profound understanding of Latin America, the Caribbean and the U.S. Hispanic markets,” said Fernando Rodriguez, CEO of Terra USA. “With his knowledge and many years of experience in the Latin American markets, he will be a strong leader for our Latin America sales strategy from the U.S.,” said Rodriguez.
In his more than 20 years of experience in global businesses, Pedroso has developed and executed various successful multi-platform consumer experiences within the Automotive, CPG, Financial Services, Mobile, Technology, Alcoholic Beverages, Travel and QSR categories. Most recently, Pedroso served as the client experience officer at Diego & Kbar & Partners where he focused on client management and business development.
Additionally, Pedroso is a member of the Board of Directors at AAF Miami and is currently serving as Treasurer. He is fluent in Spanish and English and conversant in Portuguese.
“We are thrilled to have Alfredo on board during this time when Terra is growing in all of its markets, particularly in the U.S. and Latin America,” said Liz Sarachek Blacker, Chief Revenue Officer of Terra USA. “Alfredo will help our sales team increase revenue from the U.S. into Latin America,” added Sarachek Blacker.