Fundamentals of Mobile & Mobile Marketing
April 6, 2008
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. I these pages we will discuss:
1. Mobile Terminology
2. The Basics of How to Think About Mobile Marketing
3. Mobile Statistics
4. Mobile Marketing Options
Ultimately, this document is meant as a starting point in your pursuit for greater understanding of emerging media options, in this case mobile. After reading, you should have some idea of how to proceed to explore digital marketing for your brand.
To view document CLICK on link below (Adobe Acrobat Reader required):
http://www.brandchannel.com/images/papers/379_Mobile%20Marketing_final.pdf>
