ImpreMedia announced that it has joined forces with 4INFO, the leader in text messaging services, to bring free mobile services to U.S. Hispanics. Through their mobile phones, impreMedia readers can now receive free alerts in Spanish about Entertainment, Sports, and Politics wherever they are. The mobile services combine impreMedia’s exclusive content and market reach into the Hispanic demographic with 4INFO’s expertise at delivering highly targeted advertising through its SMS ad network.
The mobile alerts will be offered by all of impreMedia’s publications and by its new internet portal, http://www.impre.com.
“ImpreMedia can now engage consumers anywhere and anytime via their mobile phone,” said Arturo Duran, CEO of impreMedia Digital. “The introduction of mobile brings a new level of interactivity to our print and online product mix; the potential of today’s devices to deliver compelling products and services to subscribers is enormous.” U.S. Hispanics also represent an excellent opportunity for advertisers to reach a new segment of the “mobile consumer”. A recent survey by the Mobile Marketing Association reveals that the 26 million U.S. Hispanic cell phone owners use their phones more frequently, and use more features of their phones, than their general market counterparts. Another recent industry study by Experian Simmon Research released in 2007 reported that nearly 70 percent of Hispanics in the U.S., regardless of age, use text messaging regularly.
“As a leader in SMS services and advertising, we’ve learned that delivering high quality content is paramount to both engaging the consumer and in creating a valuable marketing and branding platform for advertisers,” said Ted Burns, VP of Product for 4INFO. Advertisers can now micro target Hispanics through the most personal medium, the mobile device. “We’re proud to partner with impreMedia because their number one position in the market further underscores a commitment to delivering premium quality information and entertainment to their audiences.” The leading text messaging (SMS) advertising network 4INFO provides ad supported text message information services free to consumers. With over 7 million 4INFO users now receiving regular text alerts such as news headlines, sports scores, weather forecasts and horoscopes, consumer demand for information delivered real-time by text message has been significant and continues to grow.
To sign up to receive these free alerts readers can use their mobile phones to send a text message to 44636 with the keyword DEPORTES, VOTO or ENTRE; or by entering their mobile number into an online form at http://www.impre.com/alertas/>. Subscribers will receive from one to three daily alerts with the latest headlines per topic, in Spanish.